Two LX-570 race cars were built, along with all the support (chase) vehicles. H1 branded everything like a Formula 1 Factory Team, from the vehicle wraps to driving suits, helmets, chase crew apparel, hero cards, marketing assets to promote the team, and all video and photography.
When Joe showed up to the first race — the world-famous Baja 500 — people weren’t sure what they were seeing. He quickly convinced them what he already knew: he was a world-class off-road race car driver.
Joe placed first in his class in his first race.
He went on to race for six years, winning multiple championships and awards; he competed in 18 races, finished 16, and placed top three in most of them.