Apria, a leading provider of home healthcare equipment, provides critical services for people with respiratory and sleep disorders nationwide. Yet, when we started working with them in the early stages of the COVID pandemic, their brand image and marketing materials were anemic and outdated compared to their competitors.
Thanks to more than two decades in the healthcare industry and our comprehensive design and marketing services, we swiftly rebranded the company from the logos for all of its divisions (Home, Direct, and Wholesale) to its website and all digital and print collateral. While Apria focused on its core mission of improving the quality of life at home for approXimately 2 million patients nationwide, we focused on breathing new life into the brand to set it apart from the competition and establish market dominance.
Today Apria’s brand image reflects its core values and ethos: vitality, trustworthiness, and overall excellence. From custom lifestyle photography to an extraordinary unboxing experience for its premium programs, vehicle wraps, sales promotions, a unique employee spotlight program, and much more, we’ve helped Apria develop a polished, consistent multi-channel presence.
Best of all, we’ve helped Apria significantly upgrade its customer experience (B2B, B2C, and DTC} by accelerating the timing and frequency of its promotions, which roll out multiple times weekly across several channels. We consider Apria (and all our clients} a partner, and we’re thrilled to help them continuously evolve their offerings to keep their customers healthy and thriving.
